Winlove

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PT / EN

Winlove

+INFO

The labels allow accentuate what is recoverable in products, and
simultaneously create, suggest and lead to new lifestyles and
consumption practices. The company Vinidream is proposing the
development of concepts of labels for wines from the Alentejo,
Dão, Douro, Green and Sparkling wine. This company is aimed at
a range of consumer, between 18 and 40 years, of both sexes,
curious or interested in the emerging culture of wine tasting in order
to promote the consumption of these drinks and a variety of
contexts, and particularly in the nightlife. My goal was to create a more
neutral image, not only the product itself, but also because of the age
at which it is intended. For that I kept only two colors, black and white.
To distinguish the different regions and the type of wine, I drew
different lettering to create a coherent language, where the bottles may
be distinguished from each other, by giving more emphasis to the
general language of the product (each bottle has its own identity) than
to the brand in question.

Art direction: Xesta Studio
Design: Xesta Studio
Client: Vinidreams
Photography: Xesta Studio
Year: 2011