ABOUT
Hugo Moura, also known as Xesta, is a Portuguese artist, graphic designer and calligrapher, having as main focus the creation of unique Visual Identities, embodying various styles and techniques regarding the universes of calligraphy, lettering and typography in his projects, always prevailing a willingness to explore all kinds of media and materials. 
Based in Porto and with a background directly linked to graffiti and street art, Hugo is continuously influenced by what surrounds him. In this sense, seeks creative and impactful solutions, in order to reflect in each challenge his sense of being and perceiving the world. 
In 2011, he establishes Xesta Studio, an independent freelance one man studio, that's in constant collaboration and active participation with other creatives. 
From 2013 to 2018 was also resident member and researcher at We Came From Space.
CONTACT
info@xestastudio.com
Rua do Revilão 529 Cave
4100-427 Porto, Portugal
AREAS OF EXPERTISE
Art Direction
Brand Identity
Calligraphy
Editorial Design
Exhibition Design
Graffiti​​​​​​​
Graphic Design
Illustration
Lettering
Logo Design
Mural Painting
Naming
Packaging
Painting
Poster
Print
Signage
Sign Painting
Type Design
AGENCIES
Grow Creativity (Porto, PT)
Leo Burnett (Frankfurt, DE)
Market Show (Lisboa, PT)
Saatchi & Saatchi (London, UK)

ART
ESTAU - Estarreja Arte Urbana (Estarreja, PT)
Inky (Porto, PT)
Tiles in Town (PT)

BARBER
Bigorna (Porto, PT)

CITY HALLS
Câmara Municipal de Gaia (Vila Nova de Gaia, PT)

CONSTRUCTION
RM - Reparações à Medida (Porto,PT)

CULTURE
Casa do Design - Matosinhos (Matosinhos, PT)
Centro Cultural Vila Flor (Guimarães, PT)
Guimarães 2012 - Capital Europeia da Cultura (Guimarães, PT)
Staatstheater Braunschweig (Braunschweig, DE)
Teatro Oficina (Guimarães, PT)

DESIGN
Alma (Porto, PT)
Font Lab (St. Petersburg, RU / Panama City, PA)
Lelewel Campaigns (Frankfurt, DE)
Posterama (Novena, SG)
Vitra (Madrid, ES)
Webprodz (Porto, PT)
White Studio (Porto, PT)
Zicco (Braga, PT)

EDUCATION
Colégio de Gaia (Vila Nova de Gaia, PT)
ESAD - Escola de Artes e Design (Matosinhos, PT)
Pallco - Performing Arts School and Conservatory (Porto, PT)
Projecto SOU+ (Vila Nova de Gaia, PT)

ENTREPRENEURSHIP / COACHING
Lewis Howes (Ohio, US)
Mel Wells (UK)
Peter Shankman (New York, US)

FASHION
De Beers (London, UK)
Frank Apparel (Porto, PT)
Gentleman On The Road (Porto, PT)
Granny (Porto, PT)
Parfois (Porto, PT)
Ray-Ban (Lisboa, PT)
Snakrs (Porto, PT)
The Black Thunder (Porto, PT)
Thieves & Honour (AU)
Trigo (Porto, PT)
Vland (Porto, PT)
Yves Saint Laurent (Porto, PT)

FILM / ANIMATION
Souza Studio (Brussels, BE)
Vivi Films (Brussels, BE)

FOOD & BEVERAGE
Biferia Restaurante (Porto, PT)
Café au Lait (Porto, PT)
Café Luso (Porto, PT)
Café Progresso (Porto, PT)
Clérigos Restaurante (Porto, PT)
Foodie (NL)
Graham's (Porto, PT)
Gulden Draak (Porto, PT)
Kikuia (Porto,PT)
La Andaluza (Porto, PT)
Manna Porto (Porto, PT)
Mesa325 (Porto, PT)
Mitchel van Duuren (NL)
Panca - Cevicheria do Parque (Porto, PT)
Rodoviária (Anadia, PT)
Sabor & Art (Porto, PT)
Symington Family Estates (Porto, PT)
Vicente Faria - Vinhos (Porto, PT)
HEALTH
Vitaceutics (PT)

INSTITUTIONS & ORGANIZATIONS
AEPGA (Miranda do Douro, PT)
Associação Comercial do Porto (Porto, PT)
Sanatorium Historique Lac-Édouard (Quebec, CA)
Santa Casa da Misericórdia de Espinho (Espinho, PT)

LAW
DRS Advogados (Porto, PT)
VS Advogados (Braga, PT)

MAGAZINES & JOURNALS
Jornal JUP (Porto, PT)
O Tripeiro (Porto, PT)
The London Magazine (London, UK)

MASS MEDIA & ENTERTAINMENT
NBC US (New York, US)

Motorcycle
Garagem Central (Porto, PT)

MUSIC
Ace (Porto, PT)
Activasom (Porto, PT)
Bicep (London, UK)
Bright Ivy (London, UK)
Celso OPP (Lisboa, PT)
Dawn Hardwick (London, UK)
Deau (Vila Nova de Gaia, PT)
Harborage (Porto, PT)
Jimmy P. (Porto, PT)
Kalibrados (Luanda, AO)
Maze (Porto, PT)
Melanie "D'Flower" Charles (Brooklyn, US)
Ninja Tune (London, UK)
Paga-lhe o Quarto Records (Porto, PT)
Piano Circus (London, UK)
Sandy Kilpatrick (Porto, PT)
The Amity Affliction (Gympie, AU)

OFFICE & SCHOOL SUPPLIES
Ambar (Porto, PT)

Photography
My Paparazzi (Lisboa, PT)

PUBLISHERS
Lostmy.name (London, UK)
Pyramyd Editions (Paris, FR)
Uncanny Editions (Porto, PT)
Verso da História Editora (Vila do Conde, PT)

SHOPPING MALL
El Corte Inglés (Vila Nova de Gaia, PT)

SOFTWARE
Get Busy (London, UK)

SPORT
XK1 Sport (Porto, PT)

TATTOO
Nervo Tattoo (Porto, PT)
Noir Tattoo Club (Porto, PT)
Piranha Tattoo (Viseu, PT)
TOBACCO
IQOS (Frankfurt, DE)
Philip Morris International (Frankfurt, DE)

TOURISM
A Casa do Cervo (Vila Nova de Cerveira, PT)
EXHIBITIONS, ARTIST RESIDENCIES & FAIRS
SOLO EXHIBITIONS

Alfabeto
@ Daily Day Store
04.06.2016 — 04.07.2016 (Porto, PT)

COLLECTIVE EXHIBITIONS

Show Us Your Type X Creative City: Hong Kong
@ White Space Gallery
2010 (Hong Kong, CN)

The Oporto Show 2012
@ Alfândega do Porto
14.06.2012 — 17.06.2012
 
Bibó Puorto, Carago!
@ Circus Network
11.04.2015 (Porto, PT)

Homenagem à Cadeira Portuguesa
@ Casa de Santa Maria
24.10.2015 — 31.01.2016 (Cascais, PT)

Bibó Puorto, Carago! - By Circus Network
@ Daily Day Store
03.09.2016 — 03.10.2016 (Porto, PT)

Homenagem à Cadeira Portuguesa
@ Casa Museu Guerra Junqueiro
06.10.2015 — 06.11.2016 (Porto, PT)

Same Coffee, Different Lives
@ Hoppenworth & Ploch
11.02.2016 — 11.03.2016 (Frankfurt, DE)

Same Coffee, Different Lives
@ Naxos Atelier
2017 (Frankfurt, DE)

O Tripeiro - Um Ano de Capas por Designers
@ Palácio da Bolsa
17.04.2018 — 30.06.2018 (Porto, PT)

28th International Biennial of Graphic Design Brno 2018 - Porto: The Graphic Scene in One City
@ Moravian Gallery
10.05.2018 — 26.08.2018 (Brno, CZ)

Homenagem à Cadeira Portuguesa
@ Casa Museu Guerra Junqueiro 
06.10.2016 — 06.11.2016 (Porto, PT)

Xesta Studio 2011-2018
@ ADM - Algarve Design Meeting
22.05.2018 — 26.05.2018 (Faro, PT)

100 Dollar Bills Y’all
@ Circus Network
30.06.2018 — 29.08.2018  (Porto, PT)

Noir Tattoo Club - Inauguração 
@ Noir Tattoo Club
03.11.2018 — 04.11.2018 (Porto, PT)

UIVO 8 - Mostra de Ilustração da Maia
@ Fórum Maia / Centr’Arte
11.01.2019 — 17.02.2019 (Maia, PT)

Bauhaus - 100 anos, 100 objetos
@ Casa Museu Guerra Junqueiro
10.10.2019 — 02.01.2020 (Porto, PT)

ASAP - All Colors Are Beautiful
@ Montana Shop - Porto
23.07.2021 (Porto, PT)

CURATORSHIP

Tempos de Desenhador, 1948—1956
@ ESAD - Escola  Superior de Artes e Design / Porto Letterheads 2019
01.08.2019 — 30.09.2019 (Matosinhos, PT)

ARTIST RESIDENCIES

Caligrafia & Lettering
@ ESTAU - Estarreja Arte Urbana
15.09.2018 — 23.09.2018 (Estarreja, PT)

FAIRS

Up Street Porto - Mercado de Arte Urbana
@ Edifício AXA
12.06.2015 — 21.06.2015 (Porto, PT)

Up Street Porto - Mercado de Arte Urbana e Ilustração
@ Silo Auto
08.12.2016 — 11.12.2016 (Porto, PT)

Concreta - Reabilitação, Construção, Aquitectura e Design
@ Exponor - Feira Internacional do Porto / Exponor Exhibitions
21.11.2019 — 24.11.2019 (Matosinhos, PT)
LECTURES
Lecture
Event title: ESEIG'S WANTED - Graphic & Industrial Designers
Place: Instituto do Design de Guimarães (Guimarães, PT)
07.2012

Lecture
Event title: ARCADA Design - Merging Layers 1&2
Place: ESEIG - Escola Superior de Estudos Industriais e Gestão (Vila do Conde, PT)
19.06.2015

Lecture
Event title: ESAD World Graphics Day 2016
Place: ESAD - Escola Superior de Artes e Design (Matosinhos, PT)
27.04.2016


Lecture & Calligraphy Demonstration
Event title: Xesta Studio
Place: ESAD - Escola Superior de Artes e Design (Matosinhos, PT)
Coordination: Margarida Az
evedo, Rúben Dias & Fábio Duarte Martins
27.12.2017

Lecture 
Event title: ADM - Algarve Design Meeting 2018
Place: Antiga Fábrica da Cerveja (Faro,PT)
26.05.2018

Lecture 
Event title: FORMS - 2ª Edição
Place: ULP - 
Universidade Lusófona do Porto (Porto,PT)
Organization: NED - 
Núcleo de Estudantes de Design
27.02.2019


Lecture 
Event title: Porto Letterheads
Lecture title: Artur Moura - Tempos de Desenhador, 1948—1956
Place: ESAD - Escola Superior de Artes e Design (Matosinhos,PT)
04.08.2019
INTERVIEWS
Design TV
06.2012

Revista DL Nº1
06/12.2015

Slanted Magazine #27 - Portugal
08.2016

ROOF - An IN&OUT Magazine Nº8
05/06.2017


MUDO Podcast
05.04.2018

28th International Biennial of Graphic Design Brno 2018 Book
08.2018

Viework
07.2018

The Design Kids
04.2019


MUDO Podcast — Design & Identidade
24.11.2019

Mishmash — Inside The Notebook: Xesta
19.07.2021
PUBLICATIONS - BOOKS, MAGAZINES
Time Out Porto nº10
01.2011

Nem Tudo Que Reluz é Ouro
Author: André Santos
Publisher: Self-publishing
11.2013

Drawing Type : An Introduction to Illustrating Letterforms
Author: Alex Fawkes
Publisher: Rockport Publishers Inc.
01.04.2014

A Importância do Analógico no Design Contemporâneo
Author: UP Studio
Publisher: Self-publishing
05.2014

GtoW Online Magazine #08
10.2015

Slanted Magazine #27 - Portugal
Author: Slanted Publishers
Publisher: Slanted Publishers
08.2016

ROOF - An IN&OUT Magazine nº8
Author: Cátia Fernandes
Publisher: ROOF - New Concept Media, Lda.
05/06.2017

Mixmag Magazine
10.2017

28th International Biennial of Graphic Design Brno 2018 Book
08.2018

Typism Book Five 
Author: Dominique Falla
Publisher: Finesse Press
2019
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