project presentation
Client
PENTAGRAM — SUPER BOCK
Project
LETTERING
Date
SEPTEMBER 2025
PENTAGRAM — SUPER BOCK
Project
LETTERING
Date
SEPTEMBER 2025
moodboard
Several examples that explore the aesthetic for the lettering design.
Process — sketches (round 01)
Rough sketches that show possible design approaches.
Process — sketches (round 02)
Second round of sketches based on the feedback.
I've changed the grid to a -61,5º angle like the S from the wordmark, and worked the new variations on top of it.
I've changed the grid to a -61,5º angle like the S from the wordmark, and worked the new variations on top of it.
With this grid angle I think is better to rethink or cut the the little "swash" from the A crossbar just because the lettering isn't so slanted so it maybe be a bit noisy, mainly when used in small sizes.
I've also worked on the ligature between words, but I think it still needs some work, it's maybe better to do that once the general form of the lettering is approved.
About the semi circle lettering, I think the form has to be a little different from the main version because, with the loop of the A, it still appears to be a bit unbalanced on the right side.
Process — sketches (round 03)
Third round of sketches with some versions of names and words.
I've tried to maintain the same style/vibe from the last sketches of "Sabor Autêntico" with several options for each word, mainly in the capital letters.
