ABOUT
Hugo Moura, also known as Xesta, is a Portuguese graphic designer, lettering artist and calligrapher, having as main focus the creation of unique visual identities, embodying various styles and techniques regarding the universes of calligraphy, lettering and typography in his projects, always prevailing a willingness to explore all kinds of media and materials.
Based in Porto and with a background directly linked to graffiti and street art, Hugo is continuously influenced by what surrounds him. In this sense, seeks creative and impactful solutions, in order to reflect in each challenge his sense of being and perceiving the world.
In 2011, he establishes Xesta Studio, an independent freelance one man studio, that's in constant collaboration and active participation with other creatives.
From 2013 to 2018 was also resident member and researcher at We Came From Space, where he began to give several calligraphy and lettering workshops.
Based in Porto and with a background directly linked to graffiti and street art, Hugo is continuously influenced by what surrounds him. In this sense, seeks creative and impactful solutions, in order to reflect in each challenge his sense of being and perceiving the world.
In 2011, he establishes Xesta Studio, an independent freelance one man studio, that's in constant collaboration and active participation with other creatives.
From 2013 to 2018 was also resident member and researcher at We Came From Space, where he began to give several calligraphy and lettering workshops.
CONTACT
info@xestastudio.com
Rua do Revilão 529 Cave
4100-427 Porto, Portugal
Rua do Revilão 529 Cave
4100-427 Porto, Portugal
AREAS OF EXPERTISE
Art Direction
Brand Identity
Calligraphy
Editorial Design
Exhibition Design
Illustration
Lettering
Logo Design
Mural Painting
Naming
Packaging Design
Poster Design
Print
Signage
Sign Painting
Type Design
Brand Identity
Calligraphy
Editorial Design
Exhibition Design
Illustration
Lettering
Logo Design
Mural Painting
Naming
Packaging Design
Poster Design
Signage
Sign Painting
Type Design
COLLABORATORS
Alejandra Jaña /Alfaiate do Livro /Álvaro Martino /Ana Ferreira /Ana Tigre /Ana Types Type /André Bernardino /André Santos /André Silva / Atelier Martino & Jaña / Catarina Azevedo /Circus Network / Cosmic Code / Daniel Rodrigues / Degrau Studio / Eduardo Roisman / ESAD - Escola Superior de Artes e Design / Fábio Duarte Martins / Filipa Areias/ Francisco Laranjo / Francisco Soeiro / GIF Design Studios / Gonçalo Leite / Item Zero / Ivo "Erro" Barquinha / João Ribeiro /José Bártolo / Karen Lacroix / LYFT Creative Studio / Mary Silence / Maíra Scherer / Miguel Filgueiras / Miguel Moreira Design / Miguel "Hey Mikel" Sousa / Non-Verbal Club / Nuno Alcobia / Óscar Maia / Patrick Hubmann / Pedro Gomes Design / Raquel Rei / Ricardo Chemega /Ricardo Leite / Ricardo Moura / Rui Moura / Samanta Moura / Sérgio Alves / Shared Institute / The Portuguese Design / The Royal Studio / Thomas Spalek / Tiago "UZO" Vaz / Tiago Soares da Costa / Tiles in Town / Uncanny Editions / Vasco Trigo Lourenço / Vera Mota / Webprodz
AGENCIES
Grow Creativity (Porto, PT)
Leo Burnett (Frankfurt, DE)
Market Show (Lisboa, PT)
Saatchi & Saatchi (London, UK)
Leo Burnett (Frankfurt, DE)
Market Show (Lisboa, PT)
Saatchi & Saatchi (London, UK)
ART
ESTAU - Estarreja Arte Urbana (Estarreja, PT)
Inky (Porto, PT)
Tiles in Town (PT)
Inky (Porto, PT)
Tiles in Town (PT)
BARBER
Bigorna (Porto, PT)
CITY HALLS
Câmara Municipal de Gaia (Vila Nova de Gaia, PT)
Câmara Municipal de Ovar (Ovar, PT)
Câmara Municipal de Ovar (Ovar, PT)
CONSTRUCTION
RM - Reparações à Medida (Porto,PT)
CULTURE
Casa do Design - Matosinhos (Matosinhos, PT)
Centro Cultural Vila Flor (Guimarães, PT)
Guimarães 2012 - Capital Europeia da Cultura (Guimarães, PT)
Staatstheater Braunschweig (Braunschweig, DE)
Teatro Oficina (Guimarães, PT)
Centro Cultural Vila Flor (Guimarães, PT)
Guimarães 2012 - Capital Europeia da Cultura (Guimarães, PT)
Staatstheater Braunschweig (Braunschweig, DE)
Teatro Oficina (Guimarães, PT)
DESIGN
Alma (Porto, PT)
Font Lab (St. Petersburg, RU / Panama City, PA)
Lelewel Campaigns (Frankfurt, DE)
Posterama (Novena, SG)
Vitra (Madrid, ES)
Webprodz (Porto, PT)
White Studio (Porto, PT)
Zicco (Braga, PT)
Font Lab (St. Petersburg, RU / Panama City, PA)
Lelewel Campaigns (Frankfurt, DE)
Posterama (Novena, SG)
Vitra (Madrid, ES)
Webprodz (Porto, PT)
White Studio (Porto, PT)
Zicco (Braga, PT)
EDUCATION
Colégio de Gaia (Vila Nova de Gaia, PT)
ESAD - Escola de Artes e Design (Matosinhos, PT)
esad—idea (Matosinhos, PT)
Pallco - Performing Arts School and Conservatory (Porto, PT)
Projecto SOU+ (Vila Nova de Gaia, PT)
ESAD - Escola de Artes e Design (Matosinhos, PT)
esad—idea (Matosinhos, PT)
Pallco - Performing Arts School and Conservatory (Porto, PT)
Projecto SOU+ (Vila Nova de Gaia, PT)
ENTREPRENEURSHIP / COACHING
Lewis Howes (Ohio, US)
Mel Wells (UK)
Peter Shankman (New York, US)
Mel Wells (UK)
Peter Shankman (New York, US)
FASHION
De Beers (London, UK)
Frank Apparel (Porto, PT)
Gentleman On The Road (Porto, PT)
Granny (Porto, PT)
Parfois (Porto, PT)
Ray-Ban (Lisboa, PT)
Snakrs (Porto, PT)
The Black Thunder (Porto, PT)
Thieves & Honour (AU)
Trigo (Porto, PT)
Uncommon Being (Los Angeles, USA)
Vland (Porto, PT)
Yves Saint Laurent (Porto, PT)
Frank Apparel (Porto, PT)
Gentleman On The Road (Porto, PT)
Granny (Porto, PT)
Parfois (Porto, PT)
Ray-Ban (Lisboa, PT)
Snakrs (Porto, PT)
The Black Thunder (Porto, PT)
Thieves & Honour (AU)
Trigo (Porto, PT)
Uncommon Being (Los Angeles, USA)
Vland (Porto, PT)
Yves Saint Laurent (Porto, PT)
FILM / ANIMATION
Souza Studio (Brussels, BE)
Vivi Films (Brussels, BE)
Vivi Films (Brussels, BE)
FOOD & BEVERAGE
Biferia Restaurante (Porto, PT)
Café au Lait (Porto, PT)
Café Luso (Porto, PT)
Café Progresso (Porto, PT)
Clérigos Restaurante (Porto, PT)
Foodie (NL)
Graham's (Vila Nova de Gaia, PT)
Gulden Draak (Porto, PT)
Kikuia (Porto,PT)
La Andaluza (Porto, PT)
Manna Porto (Porto, PT)
Mesa325 (Porto, PT)
Mitchel van Duuren (NL)
Panca - Cevicheria do Parque (Porto, PT)
Rodoviária (Anadia, PT)
Sabor & Art (Porto, PT)
Symington Family Estates (Vila Nova de Gaia, PT)
Vicente Faria - Vinhos (Porto, PT)
Café au Lait (Porto, PT)
Café Luso (Porto, PT)
Café Progresso (Porto, PT)
Clérigos Restaurante (Porto, PT)
Foodie (NL)
Graham's (Vila Nova de Gaia, PT)
Gulden Draak (Porto, PT)
Kikuia (Porto,PT)
La Andaluza (Porto, PT)
Manna Porto (Porto, PT)
Mesa325 (Porto, PT)
Mitchel van Duuren (NL)
Panca - Cevicheria do Parque (Porto, PT)
Rodoviária (Anadia, PT)
Sabor & Art (Porto, PT)
Symington Family Estates (Vila Nova de Gaia, PT)
Vicente Faria - Vinhos (Porto, PT)
HEALTH
Vitaceutics (Viseu, PT)
INSTITUTIONS & ORGANIZATIONS
AEPGA (Miranda do Douro, PT)
Associação Comercial do Porto (Porto, PT)
Sanatorium Historique Lac-Édouard (Quebec, CA)
Santa Casa da Misericórdia de Espinho (Espinho, PT)
Associação Comercial do Porto (Porto, PT)
Sanatorium Historique Lac-Édouard (Quebec, CA)
Santa Casa da Misericórdia de Espinho (Espinho, PT)
LAW
DRS Advogados (Porto, PT)
VS Advogados (Braga, PT)
VS Advogados (Braga, PT)
MAGAZINES & JOURNALS
Jornal JUP (Porto, PT)
O Tripeiro (Porto, PT)
The London Magazine (London, UK)
O Tripeiro (Porto, PT)
The London Magazine (London, UK)
MASS MEDIA & ENTERTAINMENT
NBC US (New York, US)
Motorcycle
MUSIC
OFFICE & SCHOOL SUPPLIES
Photography
PUBLISHERS
SHOPPING MALL
SOFTWARE
SPORT
TOBACCO
TOURISM
Motorcycle
Garagem Central (Porto, PT)
MUSIC
Ace (Porto, PT)
Activasom (Porto, PT)
Bicep (London, UK)
Bright Ivy (London, UK)
Celso OPP (Lisboa, PT)
Dawn Hardwick (London, UK)
Deau (Vila Nova de Gaia, PT)
Harborage (Porto, PT)
Jimmy P. (Porto, PT)
Kalibrados (Luanda, AO)
Maze (Porto, PT)
Melanie "D'Flower" Charles (Brooklyn, US)
Ninja Tune (London, UK)
Paga-lhe o Quarto Records (Porto, PT)
Piano Circus (London, UK)
Pibxis (Porto, PT)
Respect DNB (Los Angeles, USA)
Sandy Kilpatrick (Porto, PT)
The Amity Affliction (Gympie, AU)
Activasom (Porto, PT)
Bicep (London, UK)
Bright Ivy (London, UK)
Celso OPP (Lisboa, PT)
Dawn Hardwick (London, UK)
Deau (Vila Nova de Gaia, PT)
Harborage (Porto, PT)
Jimmy P. (Porto, PT)
Kalibrados (Luanda, AO)
Maze (Porto, PT)
Melanie "D'Flower" Charles (Brooklyn, US)
Ninja Tune (London, UK)
Paga-lhe o Quarto Records (Porto, PT)
Piano Circus (London, UK)
Pibxis (Porto, PT)
Respect DNB (Los Angeles, USA)
Sandy Kilpatrick (Porto, PT)
The Amity Affliction (Gympie, AU)
OFFICE & SCHOOL SUPPLIES
Ambar (Porto, PT)
Photography
My Paparazzi (Lisboa, PT)
PUBLISHERS
Lostmy.name (London, UK)
Pyramyd Editions (Paris, FR)
Uncanny Editions (Porto, PT)
Verso da História Editora (Vila do Conde, PT)
Pyramyd Editions (Paris, FR)
Uncanny Editions (Porto, PT)
Verso da História Editora (Vila do Conde, PT)
SHOPPING MALL
El Corte Inglés (Vila Nova de Gaia, PT)
SOFTWARE
Get Busy (London, UK)
SPORT
XK1 Sport (Porto, PT)
TATTOO
Nervo Tattoo (Porto, PT)
Noir Tattoo Club (Porto, PT)
Piranha Tattoo (Viseu, PT)
Noir Tattoo Club (Porto, PT)
Piranha Tattoo (Viseu, PT)
TOBACCO
IQOS (Frankfurt, DE)
Philip Morris International (Frankfurt, DE)
Philip Morris International (Frankfurt, DE)
TOURISM
A Casa do Cervo (Vila Nova de Cerveira, PT)
EXHIBITIONS, ARTIST RESIDENCIES & FAIRS
SOLO EXHIBITIONS
Alfabeto
@ Daily Day Store
04.06.2016 — 04.07.2016 (Porto, PT)
Alfabeto
@ Daily Day Store
04.06.2016 — 04.07.2016 (Porto, PT)
COLLECTIVE EXHIBITIONS
Show Us Your Type X Creative City: Hong Kong
@ White Space Gallery
2010 (Hong Kong, CN)
The Oporto Show 2012
@ Alfândega do Porto
14.06.2012 — 17.06.2012
Bibó Puorto, Carago!
@ Circus Network
11.04.2015 (Porto, PT)
Homenagem à Cadeira Portuguesa
@ Casa de Santa Maria
24.10.2015 — 31.01.2016 (Cascais, PT)
Bibó Puorto, Carago! - By Circus Network
@ Daily Day Store
03.09.2016 — 03.10.2016 (Porto, PT)
Homenagem à Cadeira Portuguesa
@ Casa Museu Guerra Junqueiro
06.10.2015 — 06.11.2016 (Porto, PT)
Same Coffee, Different Lives
@ Hoppenworth & Ploch
11.02.2016 — 11.03.2016 (Frankfurt, DE)
Same Coffee, Different Lives
@ Naxos Atelier
2017 (Frankfurt, DE)
O Tripeiro - Um Ano de Capas por Designers
@ Palácio da Bolsa
17.04.2018 — 30.06.2018 (Porto, PT)
28th International Biennial of Graphic Design Brno 2018 - Porto: The Graphic Scene in One City
@ Moravian Gallery
10.05.2018 — 26.08.2018 (Brno, CZ)
Homenagem à Cadeira Portuguesa
@ Casa Museu Guerra Junqueiro
06.10.2016 — 06.11.2016 (Porto, PT)
Xesta Studio 2011-2018
@ ADM - Algarve Design Meeting
22.05.2018 — 26.05.2018 (Faro, PT)
100 Dollar Bills Y’all
@ Circus Network
30.06.2018 — 29.08.2018 (Porto, PT)
Noir Tattoo Club - Inauguração
@ Noir Tattoo Club
03.11.2018 — 04.11.2018 (Porto, PT)
UIVO 8 - Mostra de Ilustração da Maia
@ Fórum Maia / Centr’Arte
11.01.2019 — 17.02.2019 (Maia, PT)
Bauhaus - 100 anos, 100 objetos
@ Casa Museu Guerra Junqueiro
10.10.2019 — 02.01.2020 (Porto, PT)
ACAB - All Colors Are Beautiful
@ Montana Shop - Porto
23.07.2021 (Porto, PT)
A Função Perdida dos Objectos
@ Museu Escolar Oliveira Lopes
08.12.2021 — 30.04.2022 (Ovar, PT)
Show Us Your Type X Creative City: Hong Kong
@ White Space Gallery
2010 (Hong Kong, CN)
The Oporto Show 2012
@ Alfândega do Porto
14.06.2012 — 17.06.2012
Bibó Puorto, Carago!
@ Circus Network
11.04.2015 (Porto, PT)
Homenagem à Cadeira Portuguesa
@ Casa de Santa Maria
24.10.2015 — 31.01.2016 (Cascais, PT)
Bibó Puorto, Carago! - By Circus Network
@ Daily Day Store
03.09.2016 — 03.10.2016 (Porto, PT)
Homenagem à Cadeira Portuguesa
@ Casa Museu Guerra Junqueiro
06.10.2015 — 06.11.2016 (Porto, PT)
Same Coffee, Different Lives
@ Hoppenworth & Ploch
11.02.2016 — 11.03.2016 (Frankfurt, DE)
Same Coffee, Different Lives
@ Naxos Atelier
2017 (Frankfurt, DE)
O Tripeiro - Um Ano de Capas por Designers
@ Palácio da Bolsa
17.04.2018 — 30.06.2018 (Porto, PT)
28th International Biennial of Graphic Design Brno 2018 - Porto: The Graphic Scene in One City
@ Moravian Gallery
10.05.2018 — 26.08.2018 (Brno, CZ)
Homenagem à Cadeira Portuguesa
@ Casa Museu Guerra Junqueiro
06.10.2016 — 06.11.2016 (Porto, PT)
Xesta Studio 2011-2018
@ ADM - Algarve Design Meeting
22.05.2018 — 26.05.2018 (Faro, PT)
100 Dollar Bills Y’all
@ Circus Network
30.06.2018 — 29.08.2018 (Porto, PT)
Noir Tattoo Club - Inauguração
@ Noir Tattoo Club
03.11.2018 — 04.11.2018 (Porto, PT)
UIVO 8 - Mostra de Ilustração da Maia
@ Fórum Maia / Centr’Arte
11.01.2019 — 17.02.2019 (Maia, PT)
Bauhaus - 100 anos, 100 objetos
@ Casa Museu Guerra Junqueiro
10.10.2019 — 02.01.2020 (Porto, PT)
ACAB - All Colors Are Beautiful
@ Montana Shop - Porto
23.07.2021 (Porto, PT)
A Função Perdida dos Objectos
@ Museu Escolar Oliveira Lopes
08.12.2021 — 30.04.2022 (Ovar, PT)
CURATORSHIP
Tempos de Desenhador, 1948—1956
@ ESAD - Escola Superior de Artes e Design / Porto Letterheads 2019
01.08.2019 — 30.09.2019 (Matosinhos, PT)
Tempos de Desenhador, 1948—1956
@ ESAD - Escola Superior de Artes e Design / Porto Letterheads 2019
01.08.2019 — 30.09.2019 (Matosinhos, PT)
ARTIST RESIDENCIES
Caligrafia & Lettering
@ ESTAU - Estarreja Arte Urbana
15.09.2018 — 23.09.2018 (Estarreja, PT)
Caligrafia & Lettering
@ ESTAU - Estarreja Arte Urbana
15.09.2018 — 23.09.2018 (Estarreja, PT)
FAIRS
Up Street Porto - Mercado de Arte Urbana
@ Edifício AXA
12.06.2015 — 21.06.2015 (Porto, PT)
Up Street Porto - Mercado de Arte Urbana e Ilustração
@ Silo Auto
08.12.2016 — 11.12.2016 (Porto, PT)
Concreta - Reabilitação, Construção, Aquitectura e Design
@ Exponor - Feira Internacional do Porto / Exponor Exhibitions
21.11.2019 — 24.11.2019 (Matosinhos, PT)
Up Street Porto - Mercado de Arte Urbana
@ Edifício AXA
12.06.2015 — 21.06.2015 (Porto, PT)
Up Street Porto - Mercado de Arte Urbana e Ilustração
@ Silo Auto
08.12.2016 — 11.12.2016 (Porto, PT)
Concreta - Reabilitação, Construção, Aquitectura e Design
@ Exponor - Feira Internacional do Porto / Exponor Exhibitions
21.11.2019 — 24.11.2019 (Matosinhos, PT)
LECTURES
Lecture
Event title: ESEIG'S WANTED - Graphic & Industrial Designers
Place: Instituto do Design de Guimarães (Guimarães, PT)
07.2012
Lecture
Event title: ARCADA Design - Merging Layers 1&2
Place: ESEIG - Escola Superior de Estudos Industriais e Gestão (Vila do Conde, PT)
19.06.2015
Lecture
Event title: ESAD World Graphics Day 2016
Place: ESAD - Escola Superior de Artes e Design (Matosinhos, PT)
27.04.2016
Lecture & Calligraphy Demonstration
Event title: Xesta Studio
Place: ESAD - Escola Superior de Artes e Design (Matosinhos, PT)
Coordination: Margarida Azevedo, Rúben Dias & Fábio Duarte Martins
27.12.2017
Lecture
Event title: ADM - Algarve Design Meeting 2018
Place: Antiga Fábrica da Cerveja (Faro,PT)
26.05.2018
Lecture
Event title: FORMS - 2ª Edição
Place: ULP - Universidade Lusófona do Porto (Porto,PT)
Organization: NED - Núcleo de Estudantes de Design
27.02.2019
Lecture
Event title: Porto Letterheads
Lecture title: Artur Moura - Tempos de Desenhador, 1948—1956
Place: ESAD - Escola Superior de Artes e Design (Matosinhos,PT)
04.08.2019
Event title: ESEIG'S WANTED - Graphic & Industrial Designers
Place: Instituto do Design de Guimarães (Guimarães, PT)
07.2012
Lecture
Event title: ARCADA Design - Merging Layers 1&2
Place: ESEIG - Escola Superior de Estudos Industriais e Gestão (Vila do Conde, PT)
19.06.2015
Lecture
Event title: ESAD World Graphics Day 2016
Place: ESAD - Escola Superior de Artes e Design (Matosinhos, PT)
27.04.2016
Lecture & Calligraphy Demonstration
Event title: Xesta Studio
Place: ESAD - Escola Superior de Artes e Design (Matosinhos, PT)
Coordination: Margarida Azevedo, Rúben Dias & Fábio Duarte Martins
27.12.2017
Lecture
Event title: ADM - Algarve Design Meeting 2018
Place: Antiga Fábrica da Cerveja (Faro,PT)
26.05.2018
Lecture
Event title: FORMS - 2ª Edição
Place: ULP - Universidade Lusófona do Porto (Porto,PT)
Organization: NED - Núcleo de Estudantes de Design
27.02.2019
Lecture
Event title: Porto Letterheads
Lecture title: Artur Moura - Tempos de Desenhador, 1948—1956
Place: ESAD - Escola Superior de Artes e Design (Matosinhos,PT)
04.08.2019
INTERVIEWS
Design TV
06.2012
Revista DL Nº1
06/12.2015
Slanted Magazine #27 - Portugal
08.2016
ROOF - An IN&OUT Magazine Nº8
05/06.2017
MUDO Podcast
05.04.2018
28th International Biennial of Graphic Design Brno 2018 Book
08.2018
Viework
07.2018
The Design Kids
04.2019
MUDO Podcast — Design & Identidade
24.11.2019
Mishmash — Inside The Notebook: Xesta
19.07.2021
06.2012
Revista DL Nº1
06/12.2015
Slanted Magazine #27 - Portugal
08.2016
ROOF - An IN&OUT Magazine Nº8
05/06.2017
MUDO Podcast
05.04.2018
28th International Biennial of Graphic Design Brno 2018 Book
08.2018
Viework
07.2018
The Design Kids
04.2019
MUDO Podcast — Design & Identidade
24.11.2019
Mishmash — Inside The Notebook: Xesta
19.07.2021
PUBLICATIONS - BOOKS, MAGAZINES
Time Out Porto nº10
01.2011
Nem Tudo Que Reluz é Ouro
Author: André Santos
Publisher: Self-publishing
11.2013
Drawing Type : An Introduction to Illustrating Letterforms
Author: Alex Fawkes
Publisher: Rockport Publishers Inc.
01.04.2014
A Importância do Analógico no Design Contemporâneo
Author: UP Studio
Publisher: Self-publishing
05.2014
GtoW Online Magazine #08
10.2015
Slanted Magazine #27 - Portugal
Author: Slanted Publishers
Publisher: Slanted Publishers
08.2016
ROOF - An IN&OUT Magazine nº8
Author: Cátia Fernandes
Publisher: ROOF - New Concept Media, Lda.
05/06.2017
Mixmag Magazine
10.2017
28th International Biennial of Graphic Design Brno 2018 Book
08.2018
Typism Book Five
Author: Dominique Falla
Publisher: Finesse Press
2019
01.2011
Nem Tudo Que Reluz é Ouro
Author: André Santos
Publisher: Self-publishing
11.2013
Drawing Type : An Introduction to Illustrating Letterforms
Author: Alex Fawkes
Publisher: Rockport Publishers Inc.
01.04.2014
A Importância do Analógico no Design Contemporâneo
Author: UP Studio
Publisher: Self-publishing
05.2014
GtoW Online Magazine #08
10.2015
Slanted Magazine #27 - Portugal
Author: Slanted Publishers
Publisher: Slanted Publishers
08.2016
ROOF - An IN&OUT Magazine nº8
Author: Cátia Fernandes
Publisher: ROOF - New Concept Media, Lda.
05/06.2017
Mixmag Magazine
10.2017
28th International Biennial of Graphic Design Brno 2018 Book
08.2018
Typism Book Five
Author: Dominique Falla
Publisher: Finesse Press
2019