With over 30 years of know-how, Vitaceutics has in its essence the elementary contribution of vitamins, minerals and phytonutrients. They believe that access to healthy, balanced and complete nutrition is everyone's right in order to ensure their health and well-being.
Lyft Creative Studio & Tiago "Uzo" Vaz developed Vitaceutics main brand visual identity, embracing their 6 brands figuring up to a total of more than 140 products. Crosswise to their graphic universe, we seek to explore light white areas, giving a feeling of freshness and credibility - perfectly balancing the relationship between the 'pharma' mood and the food supplement.
Xesta Studio was encharged of designing the title letterings for the brands Good Diet, Good Complex & Slim and Good Essence.
See full project here.